Guides
What we learned making 51 ads.
Costs, failure modes and platform specs, measured rather than estimated. Most of what is written about AI video is written by people selling it, ourselves included — so everything here is a number you can check.
$2.57
to make one 25-second ad
What AI-generated video ads actually cost
Real per-clip costs from 51 generated mobile app ads, the published vendor rates behind them, and why prepaid token packs save you nothing.
6 min read
41%
got the product's name wrong
Everything that breaks in AI-generated video ads
Four failure modes found across 51 generated ads — a wrong format shipping silently, misspelled product names, invented interfaces and cropped presenters — and what actually fixes them.
8 min read
36.8%
of the frame TikTok covers
TikTok and Meta safe zones for app install ads
The exact percentages each platform reserves for its own interface, why 18% from the bottom is not safe, and where captions actually belong in a 9:16 ad.
4 min read